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Case Study: Cosmetic Bags for IUVENIO
An added gift with cosmetics is usually something that ends up in the bin. IUVENIO wanted something their customers would use throughout the whole year. They came to us with a request for a custom cosmetic pouch.
Who is IUVENIO?
A Prague-based cosmetics brand that approaches skincare a little differently. They were the first in the Czech Republic to introduce nanofiber serums with hyaluronic acid, their products have been recognised by Cosmopolitan and Harper’s Bazaar, and the whole brand is built on clean beauty – vegan, developed and made in the Czech Republic.
When a brand like this works on packaging, it does it carefully.
The brief
The client did not come to us asking what the pouch should look like.
Quite the opposite.
The shape and construction were clear from the start. Our job was to find the right material, fine-tune the branding and make sure all parts of the product worked together visually.
The pouch was intended as a gift with cosmetics in Christmas gift sets. That meant the look mattered, but practicality mattered just as much.
Material requirements
- easy to clean,
- durable for everyday use,
- low absorbency,
- pleasant to the touch.
When the biggest challenge is the shade of white
The most complicated part of the project was not the construction or the production itself.
It was the colour.
The pouch included a woven label with the IUVENIO logo. On paper, a simple thing – a white label, a black logo.
But woven labels have one specific detail. Because of the weaving technology, the reverse side is practically all black. This slightly affects the look of the front side, so the label does not appear purely white. And this is where we started fine-tuning the details.
We needed to find a shade of cord and plastic stopper that would work with the label. If the white was too cold or too bright, the whole product would not look properly matched.
A small detail, maybe. But these are exactly the kinds of details that decide whether a product feels professional.
How we proceeded
- First, we prepared a visualisation based on the client’s requirements, including logo placement and all key details.
- Then we supplied three material samples. The client could see, touch and compare the individual options.
- After the material was selected, we produced a 1:1 sample.
- This is where we finalised all details around the colour of the label, cord and plastic stopper. Once everything was approved, the order went into production.
- Production took approximately 30 days.
- After that came transport, which took roughly 60 days, followed by delivery to a pre-agreed location in the Czech Republic.
The result
For IUVENIO, we produced a total of several hundred cosmetic pouches.
The pouches were intended as a gift with cosmetic purchases and as part of Christmas gift sets. Thanks to the durable polyester material, they can also be used long after the gift itself has been unwrapped.
And for us, that is always a good sign.
When packaging does not end up in the bin after the first use, but the customer keeps it and uses it again.
Technical specifications
- Material: 100% polyester
- Colour: according to the PANTONE colour chart
- Branding: woven label with the IUVENIO logo
- Print: no print
- Use: cosmetic and Christmas gift sets
What did this project remind us of?
This project reminded us of one thing again.
The simpler the product, the more visible the details become.
Whether it is the shade of the material, logo placement or matching individual components. When everything works together, the result feels natural. And that was exactly the point with the cosmetic pouches for IUVENIO.
Do you have a product that deserves more than ordinary packaging?
Whether you are looking for cosmetic pouches, textile bags, gift packaging or another custom-made solution, we will help you create a product that not only looks good, but also makes sense in practice.
From the first design through material selection and sample production to final delivery. Together, we fine-tune every detail so the final product matches your brand and your customers’ expectations.
A rough idea, a sketch or just a starting point is enough. We will show you the options and find a solution that works.
Get in touch and let’s discuss your project.
