Packaging brief: the fastest way to an accurate quote

The fastest way to a quote? A good request.

Want a quick and accurate quote for packaging? It starts with one thing: a good brief. Without it, even a simple request can turn into an endless exchange of emails, estimates, and corrections. A packaging brief solves this problem right from the start.

Why not having a packaging brief causes confusion

A typical request is simply: “We need packaging. Send us a quote.” But without specific information, there is nothing to quote, and that’s where it all starts.

The result is always the same:

• follow-up emails
• inaccurate estimates
• changes to the assignment during the course of the assignment
• repeated price recalculations

The result is not a quick response. It’s ping pong, which slows down both sides.

What should a packaging brief actually contain?

A good packaging brief is not a complicated document. We don’t need an essay or a presentation. In fact, all we need is a few pieces of information.

Basic information for packaging pricing:

• dimensions
• material
• quantity
• printing
• use of packaging

In other words: nothing extra and nothing missing. Thanks to this, the supplier does not guess, but works with facts.

If you are unsure about the material or print

Are you unsure about the material or printing technology? If you are unsure, just say so.

We will be happy to advise you and propose a suitable solution. At the same time, it is fair to say one thing openly.

It is no longer just about pricing. It is about joint decision-making.

This means a slightly longer process. On the other hand, you get a solution that makes sense in practice, not just on paper.

The paradox of large companies and weak assignments

Large companies tend to have sophisticated processes. However, the assignment itself often falls short, and then it drags on.

And the result?

• lengthy approval process
• constantly returning to the beginning
• surprise that the project is dragging on

A good assignment is not a formality. It is a decision-making accelerator.

How to tell if a packaging brief is good

It’s simple.

There will be no further round of questions.

When you send us your packaging brief, we will respond within 24 hours.

Download the checklist for quick packaging inquiries

We have prepared a simple guide that will walk you through the process step by step.

Thanks to it, the checklist will help you:

• don’t forget key information
• speed up the packaging offer
• limit unnecessary questions

Download checklist: packaging brief

FAQ: Frequently asked questions about the packaging brief

Musím mít obalový brief hotový hned na začátku?

Do I need to have the packaging brief ready right at the beginning?

What if I don’t know the exact material of the packaging?

Write it openly. However, keep in mind that this will be a consultation, not an immediate price quote.

Is it possible to send only a preliminary inquiry?

Yes, but an indicative assignment means an indicative price and more additional questions.

How much time does a packaging brief save?

Usually one or two rounds of communication. Sometimes more.

Does the 24-hour response apply to more complex projects as well?

Yes, if the assignment is complete. For projects requiring decision-making, expect a longer process.

Conclusion

As a result, the packaging brief is not an unnecessary extra document. It is the fastest way to an offer that makes sense.

Want to get it done without delay? Start with a good assignment.

Have you finished your checklist? Get in touch with us and let’s come up with something together.