{"id":18020,"date":"2026-01-08T16:51:27","date_gmt":"2026-01-08T16:51:27","guid":{"rendered":"https:\/\/sale-ostrava.cz\/studium-przypadku-torba-martanci\/"},"modified":"2026-01-08T16:51:28","modified_gmt":"2026-01-08T16:51:28","slug":"studium-przypadku-torba-martanci","status":"publish","type":"post","link":"https:\/\/sale-ostrava.cz\/pl\/studium-przypadku-torba-martanci\/","title":{"rendered":"Studium przypadku: Torba Mar\u0165\u00e1nci"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>Kontekst<\/strong><\/h3>\n\n<p>Zlecenie pochodzi\u0142o od klienta, kt\u00f3ry produkuje <strong>najpopularniejsze multiwitaminy dla dzieci na rynku europejskim.<\/strong> Produkt jest silnie powi\u0105zany z mark\u0105, kt\u00f3ra komunikuje si\u0119 zar\u00f3wno z dzie\u0107mi, jak i rodzicami za pomoc\u0105 przemy\u015blanego brandingu \u2013 w tym upomink\u00f3w i opakowa\u0144.<br\/>Cz\u0119\u015bci\u0105 kampanii mia\u0142a by\u0107 torba na <strong>przek\u0105ski<\/strong>, do\u0142\u0105czana do opakowania witamin. Torba mia\u0142a by\u0107 <strong>praktyczna i posiada\u0107 certyfikat dopuszczaj\u0105cy j\u0105 do kontaktu z \u017cywno\u015bci\u0105.<\/strong>  <\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Projekt<\/strong><\/h3>\n\n<p>Przetarg odbywa\u0142 si\u0119 w formie konkursu agencyjnego. Klient zwr\u00f3ci\u0142 si\u0119 do kilku dostawc\u00f3w z obrazowym zadaniem i oczekiwa\u0142 od nich w\u0142asnej inwencji oraz umiej\u0119tno\u015bci opracowania projektu w pe\u0142nej formie produktowej.<br\/>Kluczowe parametry: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>atrakcyjny design dla dzieci<br\/><\/li>\n\n\n\n<li>dok\u0142adnie okre\u015blone wymiary<br\/><\/li>\n\n\n\n<li>produkcja w <strong>dziesi\u0105tkach tysi\u0119cy sztuk<\/strong><strong><br\/><\/strong><\/li>\n\n\n\n<li>stosowanie <strong>certyfikowanych materia\u0142\u00f3w przeznaczonych do bezpo\u015bredniego kontaktu z \u017cywno\u015bci\u0105<\/strong><strong><br\/><\/strong><\/li>\n\n\n\n<li>zmienno\u015b\u0107 dla<strong> r\u00f3\u017cnych wersji j\u0119zykowych i rynk\u00f3w (CZ\/SK)<\/strong><strong><br\/><\/strong><\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><strong>Zadanie<\/strong><\/h3>\n\n<p>Klient potrzebowa\u0142 <strong>praktycznego opakowania na przek\u0105sk\u0119<\/strong>, a nie zabawki. Materia\u0142y musia\u0142y by\u0107 <strong>nietoksyczne<\/strong>, bezpieczne, certyfikowane, przetestowane \u2013 wszystko zgodnie z normami europejskimi. <\/p>\n\n<p>Szczeg\u00f3\u0142owe wymagania obejmowa\u0142y:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Szczeg\u00f3\u0142owe wymagania obejmowa\u0142y:<br\/><\/li>\n\n\n\n<li>konstrukcja torby (liczba zamk\u00f3w b\u0142yskawicznych, kieszonki, wewn\u0119trzna warstwa termoizolacyjna) mo\u017cliwo\u015b\u0107 personalizacji graficznej<br\/><\/li>\n\n\n\n<li>gotowo\u015b\u0107 do <strong>produkcji seryjnej<\/strong><strong><br\/><\/strong><\/li>\n\n\n\n<li>pe\u0142n\u0105 <strong>dokumentacj\u0119 techniczn\u0105 i certyfikacj\u0119<\/strong><strong><br\/><\/strong><\/li>\n<\/ul>\n\n<p>Naszym zadaniem by\u0142o:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>przej\u0105\u0107 zadanie projektowe i opracowa\u0107 funkcjonalny, certyfikowany produkt<br\/><\/li>\n\n\n\n<li>stworzy\u0107 wz\u00f3r w <strong>kolorach marki klienta<\/strong>, w tym przyk\u0142ad z logo i grafik\u0105<br\/><\/li>\n\n\n\n<li>szybkie dostarczanie pr\u00f3bek do kontroli jako\u015bci \u2013<strong> cz\u0119sto pobieramy pr\u00f3bki, mamy mo\u017cliwo\u015b\u0107 elastycznego reagowania<\/strong><strong><br\/><\/strong><\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><strong>Realizacja<\/strong><\/h3>\n\n<p>Pierwszym krokiem by\u0142o <strong>stworzenie prototypu<\/strong>, kt\u00f3ry odzwierciedla\u0142 wymagane wymiary, materia\u0142, uchwyty i grafik\u0119. Pierwotna grafika klienta zawiera\u0142a pewne niedoci\u0105gni\u0119cia \u2013 np. posta\u0107 Mar\u0165\u00e1nka nie mia\u0142a n\u00f3g. We wsp\u00f3\u0142pracy przygotowali\u015bmy <strong>poprawki projektu i trzy serie pr\u00f3bek<\/strong>, kt\u00f3re rozwi\u0105za\u0142y nast\u0119puj\u0105ce kwestie:   <\/p>\n\n<ul class=\"wp-block-list\">\n<li>uzupe\u0142nienie grafiki<br\/><\/li>\n\n\n\n<li>przyszyte r\u0105czki postaci<br\/><\/li>\n\n\n\n<li>zmian\u0119 k\u0105ta nachylenia g\u0142owy Mar\u0165\u00e1nka<br\/><\/li>\n\n\n\n<li>warianty konstrukcyjne: jeden lub dwa zamki b\u0142yskawiczne, dodatkowa kieszonka, mo\u017cliwo\u015b\u0107 plombowania<br\/><\/li>\n<\/ul>\n\n<p>Jednocze\u015bnie zapewniali\u015bmy:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>materia\u0142 z certyfikatem dopuszczaj\u0105cym do bezpo\u015bredniego kontaktu z \u017cywno\u015bci\u0105<\/strong><strong><br\/><\/strong><\/li>\n\n\n\n<li>kompletne testowanie w <strong>ITC Zl\u00edn<\/strong>, w dw\u00f3ch etapach:<br>\n<ol class=\"wp-block-list\">\n<li><strong>na pr\u00f3bk\u0119 ko\u0144cow\u0105<\/strong><strong><br\/><\/strong><\/li>\n\n\n\n<li><strong>na pr\u00f3bk\u0119 z partii seryjnej<\/strong><strong><br\/><\/strong><\/li>\n<\/ol>\n<\/li>\n\n\n\n<li>wyniki odpowiadaj\u0105 najsurowszym <strong>normom europejskim<\/strong><strong><br\/><\/strong><\/li>\n<\/ul>\n\n<p>Projekt dostosowali\u015bmy r\u00f3wnie\u017c do r\u00f3\u017cnych wariant\u00f3w kolorystycznych \u2013 klient m\u00f3g\u0142 od razu zobaczy\u0107, jak b\u0119dzie wygl\u0105da\u0142a gotowa torba w kolorach i stylu jego marki. Projekt dostosowali\u015bmy<strong> \u201ena miar\u0119\u201d bezpo\u015brednio do produktu<\/strong> \u2013 tak jakby by\u0142 to ju\u017c ostateczny wygl\u0105d produktu na p\u00f3\u0142ce sklepowej. <\/p>\n\n<p>Pomimo cz\u0119stych zmian dostarczyli\u015bmy projekt w p<strong>ierwotnie ustalonym terminie<\/strong>, bez \u017cadnych odchyle\u0144.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Wynik<\/strong><\/h3>\n\n<p>Dostarczyli\u015bmy certyfikowan\u0105, w <strong>pe\u0142ni funkcjonaln\u0105 torb\u0119 na przek\u0105ski<\/strong> <a href=\"https:\/\/sale-ostrava.cz\/produkt\/chladici-a-termo-obaly\/?gallery=11\">\u201eMar\u0165a box\u201d<\/a>, kt\u00f3ra spe\u0142nia wymagania rynk\u00f3w europejskich.<\/p>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"17316\" src=\"https:\/\/sale-ostrava.cz\/wp-content\/uploads\/2025\/04\/3D1A0673-kopie-1-683x1024.jpg\" alt=\"\" class=\"wp-image-17316\" srcset=\"https:\/\/sale-ostrava.cz\/wp-content\/uploads\/2025\/04\/3D1A0673-kopie-1-683x1024.jpg 683w, https:\/\/sale-ostrava.cz\/wp-content\/uploads\/2025\/04\/3D1A0673-kopie-1-200x300.jpg 200w, https:\/\/sale-ostrava.cz\/wp-content\/uploads\/2025\/04\/3D1A0673-kopie-1-768x1152.jpg 768w, https:\/\/sale-ostrava.cz\/wp-content\/uploads\/2025\/04\/3D1A0673-kopie-1-1024x1536.jpg 1024w, https:\/\/sale-ostrava.cz\/wp-content\/uploads\/2025\/04\/3D1A0673-kopie-1-1365x2048.jpg 1365w, https:\/\/sale-ostrava.cz\/wp-content\/uploads\/2025\/04\/3D1A0673-kopie-1-763x1144.jpg 763w, https:\/\/sale-ostrava.cz\/wp-content\/uploads\/2025\/04\/3D1A0673-kopie-1-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"17324\" src=\"https:\/\/sale-ostrava.cz\/wp-content\/uploads\/2025\/04\/3D1A0676-kopie-1024x683.jpg\" alt=\"\" class=\"wp-image-17324\" srcset=\"https:\/\/sale-ostrava.cz\/wp-content\/uploads\/2025\/04\/3D1A0676-kopie-1024x683.jpg 1024w, https:\/\/sale-ostrava.cz\/wp-content\/uploads\/2025\/04\/3D1A0676-kopie-300x200.jpg 300w, https:\/\/sale-ostrava.cz\/wp-content\/uploads\/2025\/04\/3D1A0676-kopie-768x512.jpg 768w, https:\/\/sale-ostrava.cz\/wp-content\/uploads\/2025\/04\/3D1A0676-kopie-1536x1024.jpg 1536w, https:\/\/sale-ostrava.cz\/wp-content\/uploads\/2025\/04\/3D1A0676-kopie-2048x1365.jpg 2048w, https:\/\/sale-ostrava.cz\/wp-content\/uploads\/2025\/04\/3D1A0676-kopie-334x223.jpg 334w, https:\/\/sale-ostrava.cz\/wp-content\/uploads\/2025\/04\/3D1A0676-kopie-1144x763.jpg 1144w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"17308\" src=\"https:\/\/sale-ostrava.cz\/wp-content\/uploads\/2025\/04\/3D1A0675-kopie-1024x683.jpg\" alt=\"\" class=\"wp-image-17308\" srcset=\"https:\/\/sale-ostrava.cz\/wp-content\/uploads\/2025\/04\/3D1A0675-kopie-1024x683.jpg 1024w, https:\/\/sale-ostrava.cz\/wp-content\/uploads\/2025\/04\/3D1A0675-kopie-300x200.jpg 300w, https:\/\/sale-ostrava.cz\/wp-content\/uploads\/2025\/04\/3D1A0675-kopie-768x512.jpg 768w, https:\/\/sale-ostrava.cz\/wp-content\/uploads\/2025\/04\/3D1A0675-kopie-1536x1024.jpg 1536w, https:\/\/sale-ostrava.cz\/wp-content\/uploads\/2025\/04\/3D1A0675-kopie-2048x1365.jpg 2048w, https:\/\/sale-ostrava.cz\/wp-content\/uploads\/2025\/04\/3D1A0675-kopie-334x223.jpg 334w, https:\/\/sale-ostrava.cz\/wp-content\/uploads\/2025\/04\/3D1A0675-kopie-1144x763.jpg 1144w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"17312\" src=\"https:\/\/sale-ostrava.cz\/wp-content\/uploads\/2025\/04\/3D1A0682-kopie-1024x683.jpg\" alt=\"\" class=\"wp-image-17312\" srcset=\"https:\/\/sale-ostrava.cz\/wp-content\/uploads\/2025\/04\/3D1A0682-kopie-1024x683.jpg 1024w, https:\/\/sale-ostrava.cz\/wp-content\/uploads\/2025\/04\/3D1A0682-kopie-300x200.jpg 300w, https:\/\/sale-ostrava.cz\/wp-content\/uploads\/2025\/04\/3D1A0682-kopie-768x512.jpg 768w, https:\/\/sale-ostrava.cz\/wp-content\/uploads\/2025\/04\/3D1A0682-kopie-1536x1024.jpg 1536w, https:\/\/sale-ostrava.cz\/wp-content\/uploads\/2025\/04\/3D1A0682-kopie-2048x1365.jpg 2048w, https:\/\/sale-ostrava.cz\/wp-content\/uploads\/2025\/04\/3D1A0682-kopie-334x223.jpg 334w, https:\/\/sale-ostrava.cz\/wp-content\/uploads\/2025\/04\/3D1A0682-kopie-1144x763.jpg 1144w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"17320\" src=\"https:\/\/sale-ostrava.cz\/wp-content\/uploads\/2025\/04\/3D1A0679-kopie-1024x683.jpg\" alt=\"\" class=\"wp-image-17320\" srcset=\"https:\/\/sale-ostrava.cz\/wp-content\/uploads\/2025\/04\/3D1A0679-kopie-1024x683.jpg 1024w, https:\/\/sale-ostrava.cz\/wp-content\/uploads\/2025\/04\/3D1A0679-kopie-300x200.jpg 300w, https:\/\/sale-ostrava.cz\/wp-content\/uploads\/2025\/04\/3D1A0679-kopie-768x512.jpg 768w, https:\/\/sale-ostrava.cz\/wp-content\/uploads\/2025\/04\/3D1A0679-kopie-1536x1024.jpg 1536w, https:\/\/sale-ostrava.cz\/wp-content\/uploads\/2025\/04\/3D1A0679-kopie-2048x1365.jpg 2048w, https:\/\/sale-ostrava.cz\/wp-content\/uploads\/2025\/04\/3D1A0679-kopie-334x223.jpg 334w, https:\/\/sale-ostrava.cz\/wp-content\/uploads\/2025\/04\/3D1A0679-kopie-1144x763.jpg 1144w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Kontekst Zlecenie pochodzi\u0142o od klienta, kt\u00f3ry produkuje najpopularniejsze multiwitaminy dla dzieci na rynku europejskim. Produkt jest silnie powi\u0105zany z mark\u0105, kt\u00f3ra komunikuje si\u0119 zar\u00f3wno z dzie\u0107mi, jak i rodzicami za pomoc\u0105 przemy\u015blanego brandingu \u2013 w tym upomink\u00f3w i opakowa\u0144.Cz\u0119\u015bci\u0105 kampanii mia\u0142a by\u0107 torba na przek\u0105ski, do\u0142\u0105czana do opakowania witamin. Torba mia\u0142a by\u0107 praktyczna i posiada\u0107&hellip;<\/p>\n","protected":false},"author":2,"featured_media":17337,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[171],"tags":[],"class_list":["post-18020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-studium-przypadku"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Studium przypadku: Torba Mar\u0165\u00e1nci - SALE s.r.o.<\/title>\n<meta name=\"description\" content=\"Certyfikowana torba na przek\u0105ski zaprojektowana z my\u015bl\u0105 o dzieci\u0119cych multiwitaminach \u2013 bezpieczna, zabawna, praktyczna i nadaj\u0105ca si\u0119 do bezpo\u015bredniego kontaktu z \u017cywno\u015bci\u0105.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sale-ostrava.cz\/pl\/studium-przypadku-torba-martanci\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Studium przypadku: Torba Mar\u0165\u00e1nci - 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